Noa Noa was created in 1981 by brothers Harald and Lars Holstein as a feminine and romantic alternative to the hard-edged fashions of the time. The name Noa Noa means ‘simple and harmonious’ in Tahitian, and epitomises the feminine and bohemian Noa Noa universe. Incidentally, Noa Noa was also the name of artist Paul Gauguin’s muse.
Our collections are designed in Denmark at our head office in the idyllic surroundings of Northern Zealand and manufactured in factories around the world that comply with corporate social responsibility codes. Noa Noa is also a member of BSCI, the Business Social Compliance Initiative.
Today, Noa Noa is privately owned, and sold in 20 countries in more than 90 concept stores, as well as in an additional 350 multi-brand stores around the world. The brand includes the Noa Noa Woman, Noa Noa miniature and Noa Noa miniature baby collections, and now recently even a Baby Boy collection.
Every collection and every initiative from Noa Noa is created as a source of inspiration to sense more. To create space for colour contrasts, poetry and time out for reflection. Give a feminine edge to a masculine element. And stay true to yourself and your own style. It is slow fashion. It is unpretentious
Fabric-covered buttons. Hand-sewn details. Lining worth showing. Hand-knitted styles. Materials with tactile surfaces that awaken your senses. Interior design made at Noa Noa’s own workshops and used to make each shop unique. For us, good design craftsmanship is about always leaving a trace of intricacy and care. As its the materials, the processing and most importantly the woman and girl, which have to feel at home in the design.
THE BOHEMIAN SIGNATURE
We’ve always had a strong connection to all things feminine and natural. This can be felt throughout our collections, which are brimming with natural fabrics like wool, silk and 100% organic cotton. Combined with the flowing silhouettes, they create a breathable, free and feminine feeling. Important elements of our bohemian signature also include inspiration from all kinds of cultures over many decades and slow craft – both traditional and modern processing techniques that take time.